"Phka Rumduol" is a trademark of the Cambodian Agricultural Research and Development Institute (CARDI). Phka (Khmer: ផ្កា) means "flower of type..." and "Rumduol" (Khmer: រំដួល) is the national flower of Cambodia (Sphaerocoryne affinis), which has a particularly fragrant aroma. The Phka Rumduol™ rice variety is named after that flower ("Flower of type Rumduol").
"Cambodian Jasmine Rice" is a trademark of the Cambodian Rice Federation. It embraces a number of aromatic Cambodian rice varieties, including Phka Rumduol, which is the variety that has repeatedly won The World's Best Rice™ competition.
"AwardBest," "Rice Bestiness," and "The Bestiest Rice Anywhere" are trademarks of AwardBest Holdings, Singapore.